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Investing in the Future of Frisco, Texas

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At Gravette Capital, we pursue investment opportunities that offer more than upside. We look for long-term impact, proven leadership, and developments positioned at the intersection of growth and vision. Our latest investment in Fields West, a 49.45-acre mixed-use project in Frisco, Texas, reflects that philosophy. The Fields West website is the best way to understand what “vision” lies ahead.

A Next-Generation Urban Village

Fields West is a highly anticipated component of the broader 2,500-acre Fields master plan, which includes the headquarters of the PGA of America, two championship golf courses, and the Omni PGA Frisco Resort. Strategically located at Panther Creek Parkway and the Dallas North Tollway, Fields West is designed as a walkable, upscale urban village offering a premium mix of retail, office, and multifamily.

Frisco: A City on the Rise

The fundamentals behind this location are powerful. Frisco has grown nearly 100 percent since 2010 and now boasts a population of more than 230,000. With an average household income of $188,000 and access to over 2.2 million potential employees within a 30-minute drive, it has become one of the most attractive growth corridors in the country. The area’s infrastructure, school systems, and proximity to corporate campuses continue to attract high-net-worth residents and global businesses.

New developments like the Universal Kids Resort, scheduled to open in 2026, are only adding to the momentum.

What the Project Delivers

Fields West will feature:

  • Approximately 365,000 square feet of upscale retail and dining
  • Around 318,000 square feet of Class AA office space designed to meet the demands of top-tier companies
  • 1,148 luxury multifamily units integrated throughout the development to support a live-work-play lifestyle

This well-balanced mix is thoughtfully designed to capture long-term tenant demand while maximizing blended value across asset classes.

An Elite Development Team

Gravette Capital is proud to invest alongside an exceptional group of seasoned development partners, including:

  • Staubach Capital, our strategic partner and co-sponsor with deep experience across multifamily, office, and mixed-use assets
  • Hunt Realty Investments, the master developer of the Fields community and a driving force behind the region’s transformation
  • Columbus Realty Partners, known for developing more than 32,000 residential units across major markets
  • The Karahan Companies, the visionary team behind Legacy West
  • Chief Partners, a Dallas-based family office focused on value-add real estate partnerships

Together, these firms bring a depth of execution, vision, and track record that aligns with Gravette Capital’s own investment standards.

Why Fields West Aligns with Our Strategy

We don’t invest in trends. We invest in foundations. Beyond the numbers, this is an investment in long-term value creation. With 75 percent of the retail space already spoken for, and meaningful backing from the City of Frisco, the project is entering development with momentum and community support.

A Reflection of Our Approach

This investment reflects how Gravette Capital thinks and operates. We partner with best-in-class operators. We focus on markets that are growing, resilient, and backed by real demand. And we look for projects that have the potential to define what a region becomes—not just what it looks like today.

As the Dallas-Fort Worth metro continues to lead the country in net migration and corporate relocations, we believe Fields West represents the kind of future-forward development that our strategy is built to support.

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